I'm aware of that (hence the parens and quotes) but I was more referring to what could probably best be understood as "common understanding", that is to say that a large portion of the population would probably be shocked at the kind of sophisticated avoision strategies that have been deployed to minimize tax liability.
The average Joe doesn't declare $100 in income - evasion.
The ultra wealthy don't get taxed on $100,000,000 in income - avoision.