[floatingatoll]

Doesn't Roku send the same data? Don't Apple TV apps track what we watch in each app, just like a Kindle tracks what we read and how fast you read it?

Is the goal here to avoid any metrics being transmitted? Is it to avoid aggregate metrics across all of our apps and devices being transmitted?

It seems like the original objection in the article is that it's the advertising that's the problem, not the data collection and metrics, and the suggestion of Roku and Apple TV seems a poor solution for two of those three problems.