[brundolf]

The thing is that no-code solutions are nothing new or unique; they're a dime a dozen, and have existed almost as long as microcomputers have. What's not obvious is why Zapier's version is (apparently) a revelation. I'm not saying there is no reason, but that's probably where the GP is coming from.

[gogopuppygogo]

It’s easy to use and well integrated into many platforms.

Reminds me of why WhatsApp took off. They spent the time to make it work well on early smart phones when that wasn’t easy.