True, but which is more likely to get your click: a headline you're indifferent to, or a headline that fills you with righteous indignation? I think that if there's one thing that the development of social media has taught us about human nature, it's that any emotion is better than boredom, from an engagement standpoint.
Article about a bank robbery:
"First National Bank Robbed"
"Gunmen Rob First National Bank in Daring Robbery"