[etaioinshrdlu]

I don't think my mother or father could figure out Zapier. Yet they can figure out the MS Office suite and Excel to get work done. I think the premise is just wrong, Zapier is just not easy enough for non-programmers still.

This may be where some of the mystery over the product among programmers could lie. It doesn't look like it would actually let non-programmers do what programmers do at all.