[ROARosen]

> why wouldn't someone just hire a developer to do this?

...

> You could probably pay someone hundreds of dollars to write software that interacts with web services etc.

The reason is exactly that. They don't want to pay hundreds for a dev to dev for them, and that's just for 'one' integration, with Zapier they can always add whatever they want. They'd rather have the 'cheaper' option (which to be real doesn't always end up being cheaper in the long run, but sometimes does).

The

[daniellarusso]

We could pay Zapier a few hundred dollars per month or hire 5 full-time devs, it is an easy choice.