[bramkrom]

What worked for me (oversimplified): 1. Find an interest you're excited about and/or spend a lot of money in (climbing). It'll be easier creating something of value for yourself. 2. Write down what could be improved there. Problems you run into. Solutions you use that suck, or chose not to use because they suck. Build your problem understanding. (developing climbing technique and staying hyped) 3. Find others who're interested in this space. (fellow climbers) 4. Build your problem understanding. Ask them what is challenging, frustrating or annoying for them as climbers. Ask them what they've tried or are trying and what they like/dislike. 5. Come up with a solution. Make something super small. A landing page that explains your idea. A brochure. Something ideally that you can make within a week. A day's even better. 6. Show your solution to people you'd consider customers. Ask them for feedback about how they think this could solve their problem. (for me I came up with an online program, designed a landing page with google sheets and showed it as if it was an actual website. Climbers gave me feedback that they wanted to know more about the practical way of learning - exercises, etc) 7. Repeat step 5&6 until you have confidence this is worth building. Then you've got your idea you're asking for. Congrats. You've ended up at the hardest point: figuring out how to execute on your idea and get all the parts right and figuring out how to sell and market it.