Now that Chrome is following Safari and Firefox in blocking 3rd party cookies, how will Adwords and especially the display network report on impressions and ad attribution in general?
Thank you, both (disturbing) W3C draft and EFF position were an entertaining read.
What I find the most disturbing is that it's going to be way harder to opt out of this than to opt out of cookies (which is essentially a hack anyway), and also governments will take some years to regulate this approach, which is a bummer.
Let's see how it develops as far as players like Mozilla are concerned... Maybe they won't implement the spec?..
Does this mean Google wants to track you directly and not allow others to do the same? I heard on Seth Godin podcast, this is cunning move by Google so that advertiser will not know whether ads on google are actually working or not
They have a draft specification : https://wicg.github.io/floc/
I personally agree with what the EFF says. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...