[Blikkentrekker]

It would not surprise me if only 10% of the population cared.

But 10% is quite a large number for any event, and sure to bring in quite a bit of profit. Name me a concert that 10% of the population claims to wish to attend?

The majority indeed does not care, but a sufficiently high number does that it is profitable.

[dagw]

London apparently saw a drop in spending at shops, restaurants and tourist destinations over the Olympic summer due to so many people (both tourists and locals) fearing the chaos the Olympics would cause and deciding to stay away