[lawfulfalafel]

Can someone who has experimented with re-pricing their product explain the legality of it? I mean can you offer different prices to different customers at the same time? Or do you have to globally shift your pricing? Also, where would you look up the laws for stuff like this?

[drcube]

Price discrimination is usually perfectly legal, at least in the US. Haven't you ever heard of senior discounts? This doesn't mean there aren't cases where it IS illegal, for example there are no "white people discounts".

As for how to find out, call a lawyer. You really don't want to trust the legality of your business to a Google search.

[pbreit]

There's nothing legally wrong with changing your product's price. If it were a subscription product, you may run into trouble. Also if you were advertising the old price, you might run into bait-and-switch laws.