[chidg]

> They have a very nice looking website. Take a look at the chocolate finder: https://theochocolate.com/chocolate-finder. It tells you to input a "postal code" which to most means a zip code

It looks like Theo is a US company, so perhaps "zip code" is more appropriate but those of us in the rest of the world are generally frustrated by websites which present a form field which could be called the generic 'postal code', meaningful to anyone in the world, labelled as 'zip code', something which is specific to the US.

Looking at the Theo website, it appears they use BigCommerce, which is an Australian ecommerce as a service site, which explains why they don't use 'zip code'. Although, your usability complaint about the behaviour of the field absolutely stacks up and suggests they might be using the wrong form widget there.

[rhizome]

Many many sites have these "it's more easier and also convenient I swear" finder pages that refuse to just give you a map to click on. Wanna see if you can pick something up there next time you're in $city? Better google for a zip code in that city.

In this way there are a lot of web developers making money preventing businesses from acquiring all of the customers who might be interested in them.