[twoodfin]

As I recall, BuzzFeed has been upfront that this is their model: Unabashed clickbait for reach, serious investigative reporting leveraging the dollars and attention coming from that reach.

[junon]

Ah yes, the serious investigation surrounding which type of mushroom I am, or a list of ten reasons why Ryan Reynolds is just so darn cute.

[zck]

In two consecutive years (2017, 2018), Buzzfeed was a finalist for the Pulitzer Prize in International Reporting: https://www.pulitzer.org/finalists/staff-buzzfeed-news and https://www.pulitzer.org/finalists/chris-hamby-buzzfeed-news.