[OMGWTF]

  > > Boys are just predisposed for technology by nature
  >
  > This is true. There is scientific evidence that shows men
  > prefer things, women prefer people. This is not to say
  > women can’t succeed in tech or are not as good at tech,
  > but the fact that women choose other fields belies this
  > nature.

To me it seems the problem here is applying statistical population data to individuals. Those "differences" in interests usually are ranges of interest with big enough overlapping areas. Oversimplifying this by only thinking about means or medians is a horrible way to judge individuals.

Even if most women prefer to work with people as opposed to working on things, it does not tell you anything about the specific candidate one is considering for a job.

Regarding the quote from the article: It was used to dismiss the idea of also going to high schools instead of just going to colleges to promote the companies opportunities. So while going into high schools to promote job opportunities in tech likely can not eliminate that general difference in interests, it can have an effect on those women who would be interested but are not convinced or aware (enough) yet.