[jamesbritt]

I'd have to go back through the literature, but reuse was not something I heard talked about much at all when I first seriously started doing OO in the 90s.

Maybe it was an '80s thing, but I recall "reusable software components" being touted as the industry savior. OO was all about reuse then.

[o1iver]

See Fred Brooks's "No Silver Bullet". If I remember correctly that was one of his hopes for OO...