[r3un1]

I'm afraid that you are comparing apples and Walmart.

Unicode is a standard for encoding characters. ISO is an organisation that _creates_ standards for just about anything.

Unicode became a standard as a result of beating other competing standardisations. ISO declares that whatever they came up with is the standard, no competition required. Hence the effectiveness of the business model.

[wodenokoto]

Parent is talking about the Unicode Consortium, not the character encoding, that the consortium is responsible for.

https://en.wikipedia.org/wiki/Unicode_Consortium