[pradn]

It's best to read his work - and the work of many philosophers - metaphorically, and with a grain of salt. His statements are vectors that point in certain directions, not destinations in themselves.

I think his work is deeply humanist. He's afraid the society we've created for ourselves prevents us from enjoying our own humanity. And this shouldn't be particularly controversial. We can agree that most workplaces can be quite constricting; Baudrillard speaks of our leisure lives instead.

[darkerside]

Baudrillard: Please change as a society, you're doing it wrong and losing your humanity!

Rest of humanity: Please leave us alone, we're trying to have fun and/or survive