[flaque]

This is clever; it’s pulling a common behavior (audio messages on whatsapp) and pulling it into work culture. Slack followed this strategy pretty well.

[jeffwhitlock]

Exactly. Many people prefer text messaging to phone calls because it’s faster and integrates with the rest of your life.

Slack brought SMS to the workplace.

Consumers use Snapchat, WhatsApp, and Marco Polo for video/voice recording, but no one has cracked this for collaboration in work cultures.