I am now looking at https://nullitics.com (https://github.com/nullitics/nullitics) to jump away from Google Analytics, and quite like it. For self-hosted option I would probably use GoAccess. In general, I like the trend that more and more alternatives appear, competition is never a bad thing.
I don't know which one came first, but Nullitics and Plausible are pretty much clones of each other. Almost identical layout but with different styling.