| "Passwords are dying" NOPE. Magic Links are dieing. This is probably the 20th time I've seen a start-up posting proudly about how they chose magic links over standard auth and I don't think any of them have stuck. It is a TERRIBLE user experience. * We have a tab open on your site, it tells us to go to our e-mail to get a link, and then that opens up a different tab. * Or we only check that address on phone which means we can't easily login on desktop unless we also have that e-mail address logged in on desktop as well. * It removes our ability to use password managers. * Doesn't allow us to have multiple e-mail addresses easily. Now I have to remember what e-mail address I used for your service to go find the magic link. STOP doing it. Give people two-factor authentication. Give people options if you want and see if anyone opts into magic links. All that being said... It looks like this service does require password for sign-up and login right now unless you use google auth? Not sure how this blog post relates to the actual company. Maybe its something they are thinking about doing? |
I recently moved all of my email forwarding away from ImprovMX and a big reason was the obnoxious passwordless system. There are a few others I've bailed on as well for the same reason.