[BrettJCooper]

We arrived at these solutions by doing a detailed analysis of every page to try an understand what barriers were on those pages. We did 4 detailed tests on usertesting.com to understand what fresh eyes were seeing with our signup process. We also informally brought in a few of our friends to give us their impressions/opinion on the changes. Once we had our approach solidified, we internally iterated through a few sets of screens before we got to the current versions. Once we have more data on those screens we will iterate some more.

We did not do focus groups, my experience is that focus groups can be hit or miss; They are also not really on the agenda for a lean startup.

I am sure that over the next few months we will continue to tweak our pages to help further tune our conversion ratios. -Brett