[by]

Try to find places where there are people who would benefit from your product.

Post free links to your site on non-spammy relevant places. If you get creative this should produce a nice set of inward links and a bit of traffic.

Look at your competition. They probably have relevant expertise. See where they advertise and are listed.

[IgorPartola]

Thanks. So going the non-ad route would work better then. I have a few communities to target in mind. Specifically, I think Low End Box and WHT would might work well. I am just worried that giving away free premium accounts would devalue the product.

[by]

Maybe I did not phrase that well. What I was thinking was not to give your premium accounts away free, I agree that would devalue your product, but that you could get free advertising by posting details of your product in places where the community will be interested. Places where there is a high concentration of people who would benefit from your product. I do not have particular sites to suggest, you will need to do some extensive Googling. My experience was getting some nice links to something I did by applying some effort to find people who were particularly interested in the subject. Do not think I am an expert, I was just throwing in some small ideas.

[IgorPartola]

Ah, that makes sense. Thanks.