This reminds me of the Simon Sinek classic "Start With Why." He leans on the example of Apple a bit too much, but otherwise it's a book that gets your attention and makes you wonder why something so simple can be missed by so many.
Little fun fact: I am @simon on Twitter, and Simon Sinek and Simon Cowell are the two most common references/mentions that my Twitter handle (erroneously) gets.
I'd say that more than 90% of mentions are not intended for me, but for other Simons. [0]
I'd say that more than 90% of mentions are not intended for me, but for other Simons. [0]
[0]: https://twitter.com/search?q=%40simon&src=typed_query&f=live