I have found the concept of Framing to be immensely valuable in my personal life.
I’d advise anyone who wants to be a better communicator to learn a little bit about it.
Simply the concept that our perceptions can be changed by us. We are not passive consumers of reality, but instead we are active participants.
The biggest example in my personal life was with finding the right medication. At first I was demoralized, but I challenged myself to take it as a long war campaign. That the lessons I learned along the way would one day help others.
Fast forward half a dozen years, half a dozen doctors, and I finally found the right balance of meds. The lessons I learned along the way have and will continue to help people.
As for where I learned about framing, I believe it was from some Pickup Artist material from the early 2000s. I would suggest you learn more from better sources like the book “Influence” by Robert Cialdini