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by JamesDeepDown 1937 days ago
Advertisers HATE unmoderated user-generated content. The UGC on Reddit is probably the most extreme for any mainstream website. How are they going to make money? No advertisers will touch them in the current state.
2 comments
bidirectional 1937 days ago
But advertisers do touch them? Everytime I go on reddit I see dozens of ads.
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JamesDeepDown 1937 days ago
Advertisers on Reddit are small boutique businesses. Fortune 500 type companies won't touch them.
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bidirectional 1937 days ago
To test this out, I fired up reddit.com in a private browsing session. The first four ads I saw were: a Windows 10 HP laptop, an AAA game from Square Enix, coronavirus messaging from the UK government, and a small indie game.

I don't think what you're saying is true at all.

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ddingus 1936 days ago
I don't either. My theory is people grew up and now have AD influence.

Companies willing to run ADS in a non curated venue get traction the others do not.

People talking freely will say thing the company may not like. That is no big, unless they make it so.

They will also say a lot of other things, including stuff the company likes.

And that is where the traction comes from.

The Internet natives hate corporate bland and prefer real discussion.

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jodrellblank 1936 days ago
I checked on a computer with no ad blocker, and I see adverts from the UK Government for their job seeking help site, SquareSpace[1], Toyota[2], Sky[3], HP / Microsoft, BT[4]. You signed up a new account here to post politically divisive and trolling views on Reddit, apparently based on fantasy.

[1] Squarespace isn't in the Fortune 500 because they're 575th, so it's close - https://fortune.com/company/square/fortune500/

[2] Toyota isn't in the Fortune 500, but they're 10th in the Fortune Global 500 - https://fortune.com/company/toyota-motor/global500/

[3] BSkyB is not in the Fortune 500 size, but would be about 180th by revenue if it was.

[4] British Telecom, which is not in the Fortune 500, but would be about 100th by revenue if it was.

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sefrost 1937 days ago
I've seen a lot of Accenture adverts.
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themolecularman 1936 days ago
> Advertisers HATE unmoderated user-generated content.

Why?

Is it because if the public sees their ad next to some gross content they'll do boycotts?

I'm curious if anyone has numbers available to see the extent to which businesses are impacted by all these "don't buy X" 'cause they advertised on Y and I don't like Y.

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