[NoOneNew]

Pretty sure I'll get shit for this one. I like Microsoft BI. It's easy and quick to slap charts together, filter, organize, etc. It can import a crazy amount of file formats and DBs. The stand alone is free and exports pdfs you can decently design. I mostly use it privately for investigating data. So my report generation knowledge isnt deep. If you want to use the cloud services, that costs a bit. They update just about every month with some new features. I find quarterly is when you see significant changes.

[navait]

No, it's great. I assumed Power BI cost a lot of money and wouldn't have considered it.

[NoOneNew]

The free version has never limited me in any way for my needs. Theres a cloud, sharing dashboard thing that costs money, but I never needed it since I only need to share static pdf reports.