[engineer_22]

I'll make some statements here, and lets see if we agree:

1) We live in a social world.

2) Your effectiveness is measured by other people.

3) Your ability to communicate can affect your perceived effectiveness.

4) Highly effective people are rewarded.

5) To be rewarded is 'good'.

Let me know where we disagree, and then we'll have a better understanding of each other.

[sigmaprimus]

2,3 and 4 can be true or false and building each subsequent statement upon the former may be a good example of framing rhetoric but does not provide a good foundation for your argument and is actually more of a house of cards.

[jariel]

Yes, this is the Machiavellian view.

Alternatively, we might want to look at objectivity and truthiness as being, you know, important.

We can do both, but one of those things is more important.