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by xmodem 1938 days ago
The guardian article about the same ICO report [1] points out that it wsa AggregateIQ that worked with Vote Leave. For the purposes of this article, this is a distinction without a difference.

1: https://www.theguardian.com/uk-news/2020/oct/07/cambridge-an...

1 comments

Not quite:

"One problem with the Vote Leave / AIQ / Cambridge Analytica theory floated by Wylie was that while AIQ did the actual ad-buying – the company’s speciality – its actual 'data science' was done by a different firm, ASI Data Science (now rebranded as Faculty), a low-profile company that had previously worked with the Home Office on tracking online extremism on Facebook, among other clients.

The other was that no-one could produce any evidence to suggest Cambridge Analytica and Aggregate IQ were anything other than separate companies who had seen some personnel overlap, and who had worked together."

https://www.spectator.co.uk/article/were-there-any-links-bet...

"Essentially it was set up as a Canadian entity for people who wanted to work on SCL projects who didn’t want to move to London. That’s how AIQ got started: originally to service SCL and Cambridge Analytica projects,” said Wylie (who was research director for SCL the parent company of CA).

https://www.theguardian.com/uk-news/2018/mar/24/aggregateiq-...

Wylie isn't the most credible witness. He got sued by Cambridge Analytica for using their IP to start up a rival company.

Regardless, this still doesn't prove the original report was correct.