[proxyforce]

“The Times They Are A-Changin'.” These types of moves from Google are interesting, while not unexpected given the mounting regulatory pressure they are facing. It’s a bit unclear which stake-holder Google is trying to optimize for: Chrome users, AdSense publishers, or itself. Time will tell how this all shakes out, but it’s important for people to realize that there are a growing number of alternatives available if you care about privacy and retaining control over your browsing activity. Neeva is a good example of an alternative search engine which prioritizes user privacy by following a subscription monetization model, avoiding the ad-ecosystem all together.

Disclaimer: I work at Neeva[1], and these opinions are my own.

[1] https://www.neeva.com