[tootie]

The dev team can absolutely never drive a business process. Developers don't work with customers, don't measure revenue, don't do marketing. Scrum exists to facilitate clear communication about requirements in the smallest deliverable increments. Devs should be fully bought in and involved in decision making but product mangers have to be there to do discovery and set priorities. PMs are there to facilitate and measure progress which can mostly be done just by keeping tickets up to date.

If you have an inexperienced team, any process you adopt is going to suck.

[hnick]

As a dev I have spoken directly with customers in multiple projects, but based on mentioning revenue/marketing it seems you're coming from a consumer focus and not b2b implementations? It seems to be a common perspective on this site but it's not the only one.

Talking with a customer was great when we could, usually it's been when I worked in a small team (1-3 developers), speaking with either internal or external customers. We talk through what is needed then the BA/PM documents it in the updated job brief, rather than the other way around which leads to so much back and forth. It gets to the root of any uncertainty about what they want much quicker.

This is not any official brand of Agile. It's just our natural inclination when left alone. Talk, iterate, deliver.