[chuinard]

I like the idea but am irritated that there's upfront Pricing involved. If my software is sending you customers for loans I should be sharing a commission with you and that's that. Why do you need money from me to let me send you prospects?

[jon-fry]

Definitely understand where you’re coming from, I think you're looking this through the lens of the way these types of programs have worked in the past.

With us, these are always your customers, we're just allowing you to launch your own capital program for them. We aren't having you "send us prospects." Instead, we're providing you the infrastructure so you can get them funded them on your platform. We keep them in your product and ecosystem, and your users never need to know who Lendflow is (if you wouldn't like them to).

We provide a lot as part of the program, including the technology, customer support and onboarding, dedicated phone lines and email integration, and the go to market sales and marketing collateral.We also provide the data and analytics for your program, so you can better run your service with us over time.

There are a lot of costs associated with these services, so the subscription keeps our incentives aligned with our platform partners and the small businesses we’re serving together.

[bberenberg]

Not sure I understand this. When someone chooses to factor with "me" (Lendflow under the hood) is it me making the factoring revenue or you?

[ajsharp]

That would be one way to model such a service, but certainly not the only way. Their pricing optimizes for a particular customer profile, and that may not be you.