[exacube]

TIDAL isn't getting traction & Jay-Z wants to sell it <=> Square needs a hook into the rap industry because they market really well there. Square has been paying rappers to promote Cashapp since 2018.

Here's an article written 1 year ago about the Cashapp's traction with the hip hop community: https://trapital.co/2020/03/18/how-hip-hop-helped-cash-app-g...

An excerpt:

Here’s Square CEO Jack Dorsey at a 2019 investor conference via Wall Street Journal:

“This is also something we weren’t expecting, but I think Cash App has touched in the culture. We’ve just benefited from people loving it and wanting to sing about it, and putting it in their music videos, and it’s amazing how much that spreads.”