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by cpitman 1930 days ago
For Enterprise SSO, the market that Okta focuses on, Azure AD is by far the biggest player. They get their foot in the door at companies with Office365, which then makes it a really easy move for companies to consolidate all SSO there. Other responses are commenting on features, but AAD is everywhere.

The only other hosted solution (other than Okta and AAD) I have ever seen at my clients is Ping. In comparison, all the other players are nowhere as nearly established.