[ijidak]

From a business perspective, this highlights the relative unimportance of logos.

Startup founders often obsess over things like logos.

A logo should not be offensive (which this logo apparently was to some).

Otherwise, no sane customer will choose or abandon your company because of its logo.

I didn't even know this specific Amazon logo existed until this kerfuffle happened. And I'm sure I'm far from the only one of their millions of customers who didn't even know this logo.