There is a lot of subjectivity to what brains see. I don't blame Amazon for changing the logo if lots of people complained, but I'd be concerned that so many people made that connection.
Lolwut? Both look like tape, one cut from a dispenser and the other like a Post-It. You have to squint really hard at it and be looking for Godwin's law things to come to that conclusion.
I struggle to imagine this royal of an unforced error happening under Bezos. "Poor" Andy Jassy will certainly have his hands full, I reckon. Not that anyone doubts his prowess (he's historically known to be a very effective win at all costs businessman) but dare I say that he maybe will lack some of the foresight, acumen, and product instincts of Bezos?
I am reminded of Gates/Ballmer. But maybe I am overfitting here.
> ...but dare I say that he maybe will lack some of the foresight, acumen, and product instincts of Bezos?
If you'd ask around the leadership at Amazon, they'd say Andy Jassy is as close to a "co-founder" you're going to find.
Besides, one simply cannot found and run a business like AWS while also lacking foresight, acumen, and product instincts.
> I am reminded of Gates/Ballmer. But maybe I am overfitting here.
Andy allegedly was tapped up to run Microsoft at different points in his career. So, may be not...
Andy likes to say that in business, rarely does one catch lightening in a bottle (ie you need a lot of iterations before you get lucky), but Jeff Bezos did indeed catch one in Andy Jassy. I mean just listen to him talk: https://thedisruptivevoice.libsyn.com/60-overcoming-the-capi...
Please don't conflate a podcast with a vantage point from within the beast. There is a reason I accepted my offer in the first place. I did earnestly believe Jassy's ability to run AWS is relatively unparalleled, as it has been historically.
Strong as Jassy is, he is no Bezos. And I will say that AWS and retail are different beasts. For obvious reasons, I can't legally get into any more detail than that.
From a business perspective, this highlights the relative unimportance of logos.
Startup founders often obsess over things like logos.
A logo should not be offensive (which this logo apparently was to some).
Otherwise, no sane customer will choose or abandon your company because of its logo.
I didn't even know this specific Amazon logo existed until this kerfuffle happened. And I'm sure I'm far from the only one of their millions of customers who didn't even know this logo.