[fakedang]

Just a question, what's stopping NYT from using their own native ad experience embedded into their web page instead of relying on Google and Facebook? It's not like building an onsite tracking ad is secret stuff, is it? Rather, if ads are going to be better than those on Google and Facebook, they could charge a premium simply for eyeballs right?

[anon98356]

I believe they do use their own ad platform. But I would guess that the pricing of ads on Facebook and Google mean that even if they could charge a premium, it wouldn't be enough to sustain the business.

There is only so much of a premium you can charge before no is willing to pay for your product.