[kbos87]

DJI is such an impressive company. I know comparing anyone to Apple has been done to death, but I'd really be hard pressed to think of another company that comes closer. It also seems like they are following a similar playbook of blending hardware and software to deliver a fantastic, simplified experience - and they always deliver. It's not a wonder why they really don't have a legitimate competitor.

[rasz]

If you really want to be blown away read up on their annual RoboMasters competition where they recruits best students from best Chinese technical universities https://www.theverge.com/2016/9/27/13059144/dji-robomasters-...

[ilyas121]

Speaking from the experience of building drones, it's honestly black magic to me how they pull off their controls. I can't imagine kalman filtering yourself into such a great system as theirs. Unworldly.