That's not what this is. I didn't impugn the project did I? I criticized the public relations blitz and a falsely descriptive title on the BBC. Don't pretend public outreach isn't part of the plan here.
Mars exploration is first and foremost a human experience. Dry observation and engineering wet dreams are OK for a few elite but what we're looking at here is a legacy for all humankind. It should be treated that way, and that includes emotional interpretations.