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by 6ren 5483 days ago
It's PR. As Page admits, it's how people see Google from the outside, but actually only 3-5 people somewhere in the company. There's none of the security that you might expect from a big company doing it - for example see what happened to http://en.wikipedia.org/wiki/Unladen_Swallow The main way that Google helps the project is providing publicity. Which aligns with Google's needs. It's PR.

PR is a crucial part of Google's strategy, because it's very easy to switch search engines.