[matwood]

Let them go after Netflix and Kindle with the shakedown (June 30th is the deadline).

What happens to the big boys will be telling. I don't think 30% across the board is going to stay. For a small developer the 30% is probably worth it to get into the store, a small amount of visibility, payment processing, and quick customer access.

For the big content providers like NF, HBOGO, WSJ, NYT, Kindle, etc... who already spend huge amounts of money on payment systems, advertising and support the 30% is an additional middle man that provides little actual value. I think at least for the big content providers Apple will blink because at the end of the day Apple needs content more than the content needs them.

[caf]

It's entirely possible that they've already cut a deal with these guys... commercial-in-confidence, of course.