[FieryTransition]

I think the problem is that these methods and authors are heavily incentivized to make a name for themselves and a framework which can become a business somehow.

There's a serious lack of scientific rigour in these areas, and from my experience, it's heavily driven by popularity. Besides, i still don't see a reason why you could not explain things in simpler terms.

If you get smart people together who can communicate well, think for themselves and don't stand in their way, it will always outperform any method. But this is so painfully obvious, that no one will pay you to say that. And there's really no cookie cutter recipe to achieve that, anyone who tells you otherwise, probably has something to sell.