[sib]

I'm pretty sure that they don't count the value of the homes themselves as revenue when they complete a transaction.

I think they can only count the commissions on one or both sides (depending on whether they represent the seller, the buyer, or both.)

[conductr]

Gross Revenue is deceptive in an industry where you pay such a high percentage as commission to your agents. It’s basically a pass through function, they get to brag about a big revenue number even though it comes with a large liability. No measure of profitability will ever be impressive on this business is my guess. Unless there’s something else to it. But based on the comments here, sounds like they just bought a bunch of good agents who will walk as soon as they start trying to reduce their commissions.