While that's true, I tend to imagine it like a horde of mosquitoes, a bit like Paul Graham's idea[1], but applicable to social trends. I wrote a whole essay on trend movement that leads me to believe the pendulum is close to swinging.[2]
That has always been the case, and it used to be far worse when the entire media landscape was controlled by a couple dozen conglomerates. Being underground/subversive means you don't make a lot of money. If you want to make money do what everyone else does... sell out.
[1] https://observer.com/2011/06/paul-graham-outlines-the-mosqui... (and he also has an essay that I was too lazy to find about startups) [2]https://gainedin.site/trends