[abelr]

The minimum would be 100 conversions per month below which we cannot perform experimentation. Obviously better works better, and 500 would be better. But even without experiments, we have default curves which you can use. Regarding A/B test, you do not need to A/B test in the same country, you can always perform experiments across countries and get 100% of the traffic of a country to the same experiment.

[gingerlime]

Thank you! this might be interesting for us. It won’t be real A/B tests across different countries though unless they are extremely similar, right? our service is also seasonal and different countries are on different schedules so it makes even more of a difference I imagine.

[abelr]

The way we operate is by putting countries on a curve based on their characteristics (PPP, tech salaries etc.) and find which curve maximizes your KPIs. When you say seasonal do you mean yearly seasonality? I'd definitely be curious to hear more! My email: [e-mail]