[mawise]

I would be very worried about customers finding out that other people in the same country got offered different prices. Here's an example of a story from the Atlantic[1] that describes it in a very poor light. Making sure someone always gets the same price on refresh doesn't hold up if they are browsing at a friends house for example. I would be very worried about getting shunned for price discrimination.

[1]: https://www.theatlantic.com/magazine/archive/2017/05/how-onl...

[0xy]

Then why does the airline industry thrive (recent events not included) with rampant price discrimination?

[aparsons]

In my experience, airline “price optimization” is wildly overblown a boogeyman tale.

Airlines price classes of seats individually. If one is sold, the next user sees a different price. A rule based system is fairly common. They’re not using RL or dynamic pricing algorithms. In fact, I’d wager most don’t have the technical expertise or even data (with the rise of meta-search) to do so.

[warent]

I can confirm that some customers are apparently very keenly aware of prices. I've recently been experimenting with my prices, and 2 days after lowering after going way too high, a customer sent me a message asking why they were paying more

[abelr]

I think then the best is to experience in the entire country at once. There is no need to only experiment on a small percentage of users.