[nbzso]

I am well established designer. I never worked for startups and probably never will. Why? As a professional you know already how to do your work. My personal problem is the growing trend in which designers are decorators but they are called "product designers". To be effective at design, you have to grasp fully the product technology and core values. Where are those professionals? The Answer: They work at established businesses and companies. Startups have to focus on speed and iteration. I have advice for them: Invest in well designed templates/design systems and focus on core business functionality. When you have real business with ROI - this is the time for hiring professional designer and get more from your product.