[umtrey]

People are worried about the cloud-killing PR mistake or security breach that will cripple the efforts to get data into these controlled data centers, so this makes perfect sense. Start the focus with something everyone will know: Music. If someone breaks into your music collection... oh no? I was keeping my Duran Duran passion a secret.

Once this catches on, any mistake won't be a crippling one or a business-critical error, just a little frustrating. Gradually promote the other cloud offerings afterward, even if they have been there the whole time. Tied in with Lion's auto-versioning options, this just means everything naturally goes to the cloud, and no one will ever think of it again.

As stated, this isn't to kill Windows, this is to kill the pain of buying more devices. This is the first step to build that confidence and show it off in something people will have fun with.

[microtonal]

Indeed. To make your point more explicit: My girlfriend has my old iPhone 3G. Given that iCloud will not be supported on the 3G, she will have to buy a new phone once the MobileMe subscription runs out, to continue to use the handy synchronization features of MobileMe.

Now, it's just calendars and contacts, but as documents, "App state", etc. moves into iCloud, people will feel necessary to update to the latest device more often to be able to use iCloud in its fullest.

Every year you do not upgrade your device, you will miss out on more and more improvements, until your device becomes unsupported (the iPhone 3G was obsoleted well within 2.5 years).

iCloud and comparable offerings will make digital life easier for many people. But it will also be a lot harder to get out of the vendor grip. People will dislike these companies as much as they disliked Microsoft, but will be equally tied to their products.

[flatulent1]

MobileMe accounts are being extended to a year from now for free, before the service is shut off.

If the phone no longer meets her needs at that time, she can sell it to help fund a new one (or perhaps you will have yet another leftover from another upgrade of yours). Even an old iPhone can still be used as an iPod, to play games on, and for some WiFi net activities. Old Apple phones have better resale value than any others I've seen.

It sounds like you're complaining about problems that are more hypothetical than real. If you really think that many users are being placed in a bad position, think of it as an opportunity to rescue them with some kind of great app / service that you create. Also, Steve said something yesterday about some open iCloud APIs.

[CJefferson]

We couldn't possibly help those users, because the MobileMe is built deeply into the system apps. On Android (and I don't want to sound like a fanboy too much here, although I'm sure I do), we could drop in a replacement calendar and email app to replace the system ones. On iPhone, that's a no go.