Yep this was me about 4 years ago. I distinctly remember sitting through the loading screen and being absolutely astonished at how long it took. I never fired it up again because I just couldn’t be bothered to wait that long.
I'm one that had pre-order bonus on GTA Online but gave up in part due to the loading times. If I have one hour to play I don't want to spend 10 minutes on loading screens.
It's funny to think that I would probably pay some amount to have GTA Online without these absurd loading times and without modders/hackers :D
But for the ones that don't, it equals a virtual commute, so it might be a good filter and the audience beyond that watershed is more serious about spending money there. ;)
Luckily for them, churn is usually a different problem solved by a different part of the team/org with different priorities and insights.