[hakfoo]

A TLD that enforced a "one organization, one name" rule might reduce the land-rush mentality.

I recall talking with someone who worked with a trade school, this was probably about 15 years ago, and they were very proud of their .edu domain. It was seen as a bdge that they were a federally-sanctioned college as opposed to just a Learning Annex with delusions of grandeur.

At the time, they could only get the one domain schoolname.edu and couldn't just buy "enrollatschoolname.edu" or "schoolnamegoldenhamsters.edu" for a marketing push. Not sure if that's changed.