[KozmoNau7]

When an artist/booker/venue says "this is how much we want to charge people to attend this event", that is the price they want to charge. They make this choice based on wanting to draw fans in, fill the venue (for drinks sales) and not be seen as fleecing their fans.

The artist/fan relationship is everything.

For a scalper to jump in and say "I can extract more profit by buying all your tickets and fleecing your fans" is parasitic, it is rent-seeking provides literally no value to anyone besides the scalper. And the scalper doesn't care about the artists or the fans, just rent-seeking profit.

There are laws against scalping in many countries for good reasons.