[throw_away892]

I enjoyed Mad Men. But comparing web advertising today to the 70-80s is disingenuous.

Fact of the matter is, advertising today / web marketing relies on user tracking. I'm yet to see anyone debunk this.

[beowulfey]

My point is that advertising right now uses tracking because it can be used, and it makes money.

But in no way does it need it. We could easily go back to untargeted, reasonably effective ads that appeal to broad markets instead of extremely specific ones.

[zepto]

> advertising today / web marketing relies on user tracking.

It’s ‘disingenuous’ to claim that as some cardinal rule.

It’s not - it just happens to be the most popular business fad of the 2010s.

What works in business changes over time. That is a cardinal rule.

[Teever]

I think what is disingenuous is calling what goes on in the modern internet as 'advertising'

Let's call it what it is -- stalking.